Opportunity/Context
Towns of Italy, a dedicated tour operator renowned for crafting in-house tours with meticulous attention to quality, safety, and logistics, sought to redefine post-pandemic tourism by introducing innovative and sustainable experiences. Recognizing the shift towards eco-friendly travel and the desire for unique adventures, they launched the iconic Topolino e-car experience. The Fiat Topolino, an electric car symbolizing Italian charm, became the centrepiece for a variety of immersive experiences in Rome. From guided tours exploring the city's historic streets and hidden gems to private self-driving adventures—including delightful stops at traditional gelaterias to taste authentic Italian gelato—Towns of Italy aimed to offer an unparalleled way to discover the Eternal City.
Solution/Outcome
To enhance these unique tours, Vox Group partnered with Towns of Italy to provide a tablet equipped with customized itineraries for each Topolino e-car. Utilizing the advanced POPGuide technology, the content automatically plays as guests approach each point of interest, delivering exclusive content that enriches the storytelling and captivates visitors. This seamless integration not only increases the package value but also offers an added value service that distinguishes the experience. Moreover, Vox Group integrated the Vox Connect audio streaming function into POPGuide, allowing the Tour Escort leading the convoy to communicate directly with each guest through the app. This ensures real-time guidance and interaction without the risk of overlapping with the auto-played content, enhancing safety and engagement. The collaboration resulted in a unique blend of technology and sustainability, elevating the overall visitor experience and reinforcing Towns of Italy's commitment to innovative and eco-friendly tourism solutions.
The Result
With guides speaking into a Vox transmitter pre-set to its own unique frequency, voice commentary was clearly heard by passengers within a 200-metre radius, allowing each tour to flow in a fluid motion and removing the need for the guides to raise their voice. Princess Cruises and their passengers were highly satisfied with their Kirkwall experience. With this increase in customer satisfaction Prince Cruises decided to include Vox Tour Guide Systems in their 2018 UK programme. European Cruise Service now have included the Vox Tour Guide System as an inexpensive, added-value option to complement any future client shore excursion programmes.
