Digital City Pass and Destination Management Solutions for DMOs
Digital Destination Management for Cities and DMOs
Vox DPS is a 100 % digital pass that unites booking, mobile tickets, self-guided tours, and transport in one paper-free journey. Built for DMOs and city partners, it cuts costs, lifts visitor engagement, and grows local revenue. From concept to day-to-day running, Vox Group works with you to design, launch, and operate the best solution for your tourism and distribution needs. Vox DPS is redefining how travellers discover and connect with a place.
Vox DMS – Digital Tools to Manage Demand and Infrastructure
Vox DMS gives destination organisations the tools to actively manage visitor flows and tourism infrastructure. The platform combines digital city passes, smart maps, multilingual tour content, and Mobility-as-a-Service (MaaS) transport integration in one system, helping cities distribute visitors across attractions, reduce pressure on overcrowded sites, and promote lesser-known areas.
Marketing, distribution, and analytics are built in. Vox works with DMOs and local stakeholders from planning through rollout, and continues as an operational partner beyond launch.
Technology
Providers
Product Design
APIs
Booking
Paperless
App Integration
Configured CMS
Distribution and
Marketing
Operations and
Customer Service
24 HR Guest
Assistance
Reduced Operating Expenses
Sales
Accelaration
Content
Personalisation
Data
Analysis
Product
Assessment
Comprehensive Digital Ecosystem
Vox DPS eliminates physical vouchers and printed tickets across the entire visitor journey, from pre-trip booking to on-site redemption.
Every touchpoint is managed digitally, reducing operational overhead and removing friction at each stage of the visit.
Enhanced User Engagement
The platform delivers real-time updates, GPS navigation, multilingual content, and offline guiding directly to visitors' smartphones.
Guests can plan, navigate and explore independently in their own language, with or without mobile data.
Scalable and Adaptable Solution
Vox DPS is built to grow with a destination. The architecture supports expanding attraction networks, increasing visitor volumes, and evolving service requirements, without platform changes or performance trade-offs.
Destinations can launch with a core pass and extend to transport, guided tours, and loyalty programmes over time.
Big Data for Planning and Analysis
Visitor heatmaps, trend analysis, and engagement reporting give DMOs actionable intelligence for infrastructure planning, marketing allocation, and product development. Data is available in real time and structured for integration with existing city management and reporting systems.
The platform is particularly suited to destinations managing the growth of FIT travel and city break products, where understanding individual visitor behaviour, rather than group patterns, is critical to sustainable tourism development.
YesMilano Pass & Rimini Pass - 2 Cities, 2 Success Stories
YesMilano Pass
The YesMilano Pass is the official city pass of Milan, developed by Vox in partnership with Milano&Partners and launched in October 2023. Through a single digital pass, visitors access Milan's top attractions, public transport, and experiences, with savings of up to 70% on participating venues.
The implementation shows how Vox DPS performs at city scale: increasing visitor footfall, extending average dwell time, and delivering measurable economic impact for local partners and the wider tourism ecosystem.
Rimini Pass
The Rimini Pass is the official city pass of Rimini, operated by Vox in partnership with the local tourism authority.
Available in 1-day, 3-day, and 7-day formats from €29.90 per adult, the pass gives visitors access to 30+ points of interest with integrated audio guides, public transport, and discounts across attractions, restaurants, and shopping, including the Fellini Museum, Rocca Malatestiana, Fortezza di San Leo, and Mirabilandia.
Together, Milan and Rimini demonstrate the scalability of Vox DPS across destinations of different size, profile, and visitor mix, from a global metropolitan hub to a regional cultural and leisure destination.
Solutions for Every Sector
In a rapidly evolving travel sector, Vox serves as a beacon of progress in driving the industry’s revitalisation. By fostering innovation, we enable our partners to achieve superior performance through our self-guiding and group guiding solutions.
Simplify operations and enhance group tours with our guiding systems, multilingual technology, and logistical support for flawless experiences.
Enrich shore excursions with guiding systems, multilingual content, and seamless logistics, ensuring outstanding travel experiences.
Upgrade city tours with cutting-edge guiding systems, multilingual content, and interactive mapping for an engaging visitor experience.
Optimise tours with digital solutions, real-time tracking, and multilingual audio guides for smooth, enjoyable journeys.
Package tickets and experiences with our multilingual travel guides and custom itineraries to add value and differentiate your offerings.
Enhance visitor experiences with self-guiding devices, interactive exhibits, and multilingual content for diverse audiences.
Boost tourism with digital pass solutions, data analytics, and tailored tourism management platforms for urban environments.
Integrate our technology for convenient access to transport, real-time navigation, multilingual commentary, and custom guides.
Empower self-drive tours with interactive maps and multilingual audio guides for flexible, self-paced exploration.
Deliver flawless audio and multilingual broadcasts with digital radios, and connect with delegates through our mapping and guiding technology.