Opportunity/Context
Ceetiz is a worldwide online travel agency (OTA) that curates tours and experiences for discerning consumers across the globe. In an industry where differentiating products and adding value to basic packages are crucial for attracting and retaining customers, Ceetiz sought an innovative solution to enhance their offerings. They aimed to provide added value services that would set them apart in major destinations like Paris, New York City, Rome, and London.
Solution/Outcome
To achieve this, Ceetiz partnered with Vox Group to include the POPGuide self-guiding technology as a complimentary gift with specific products they sell in these iconic cities. POPGuide offers curated audio commentary and interactive maps, providing travelers with rich stories and exclusive content about their destinations. This integration significantly increased the package value, offering an added value service that enhances the customer experience without additional costs to the consumer. Within the POPGuide app, Ceetiz utilized the Marketplace feature to generate extra revenue. The interactive map not only guides users through their journey but also presents opportunities for additional purchases, such as local attractions or experiences, directly through the app. Furthermore, Ceetiz incorporated Vox Group's Colosseum audioguide into their "Colosseum, Forum and Palatine" package in Rome. This exclusive content allows visitors to explore the historic site with in-depth narratives, enriching their visit with expert insights and stories. By integrating POPGuide and exclusive audio content into their packages, Ceetiz successfully differentiated their products in a competitive market. The collaboration with Vox Group enabled them to offer added value services and exclusive content, elevating the overall travel experience for their customers and reinforcing their position as a leading OTA in the global tourism industry. This added value service enhances the overall dining tour by offering exclusive content that captivates guests from all over the world. The integration of POPGuide not only increases the package value but also sets Bustronomy Dubai apart in the luxury tourism market. By seamlessly blending fine dining with interactive storytelling, Vox Group helped transform Bustronomy Dubai's tours into unforgettable experiences that delight the senses and deepen guests' connection to the vibrant cityscape.
The Result
With guides speaking into a Vox transmitter pre-set to its own unique frequency, voice commentary was clearly heard by passengers within a 200-metre radius, allowing each tour to flow in a fluid motion and removing the need for the guides to raise their voice. Princess Cruises and their passengers were highly satisfied with their Kirkwall experience. With this increase in customer satisfaction Prince Cruises decided to include Vox Tour Guide Systems in their 2018 UK programme. European Cruise Service now have included the Vox Tour Guide System as an inexpensive, added-value option to complement any future client shore excursion programmes.
