Image courtesy of YesMilanoPass
Opportunity/Context
In the current tourism landscape, traditional city pass products often fail to deliver a seamless and satisfactory experience. Typically, these passes require users to exchange vouchers for physical tickets at designated points, and confirmations are often manual, creating a cumbersome process for travellers who increasingly expect digital convenience. Milano & Partners, the official Destination Management Organisation (DMO) of Milan, sought to develop, distribute, and manage the official "YesMilano" city pass. Their goal was to create a dynamic, inclusive, and sustainable city pass that could promote Milan as a welcoming destination for younger generations locally and globally.
Solution/Outcome
Vox collaborated with Milano & Partners to create the new "YesMilano" city pass by developing a cutting-edge digital solution. This city pass is fully integrated with all major attractions and enhances the visitor experience through curated itineraries, transportation options, audio guides, and upselling opportunities. The Vox Digital Pass Solution (DPS) transforms the visitor experience by offering an attractive, user-friendly city pass that is hosted on the user’s own device. It integrates booking, transportation, experiences, multilingual information, navigation, and fulfilment into one seamless digital system. This shift towards a comprehensive digital solution is essential for staying competitive in the evolving market. Beyond improving customer engagement, Vox DPS enables effective data tracking, providing destination operators with the crucial insights needed to better manage tourism flows and plan more effectively. By offering added value services and ensuring a streamlined experience for independent visitors, the "YesMilano" city pass sets a new standard for city tourism.
The Result
With guides speaking into a Vox transmitter pre-set to its own unique frequency, voice commentary was clearly heard by passengers within a 200-metre radius, allowing each tour to flow in a fluid motion and removing the need for the guides to raise their voice. Princess Cruises and their passengers were highly satisfied with their Kirkwall experience. With this increase in customer satisfaction Prince Cruises decided to include Vox Tour Guide Systems in their 2018 UK programme. European Cruise Service now have included the Vox Tour Guide System as an inexpensive, added-value option to complement any future client shore excursion programmes.
