Opportunity/Context
Shorex Australia is a leading shore handling company responsible for coordinating large group movements to venues and attractions when cruise ships dock at Australian ports. Tasked with managing guided sightseeing tours at popular destinations like Sydney's Botanical Gardens, they faced the challenge of delivering clear and engaging live commentary to large groups of cruise guests. The bustling environment and size of the groups made it difficult for guides to communicate effectively without technical assistance. Recognizing the need to improve the in-destination experience and provide added value services to their cruise company partners, Shorex Australia sought a reliable radio solution that could handle large numbers of guests and enhance the overall quality of their excursions.
Solution/Outcome
Vox Group collaborated closely with Shorex Australia to design a comprehensive logistical program tailored to their specific needs. Understanding the periodic nature of cruise ship arrivals and the demand for large group movements, Vox arranged for the delivery of a substantial number of state-of-the-art group radios on a flexible rental basis. These radios were provided for a few days at a time, aligning with the cruise schedules, and were made available at Shorex Australia's base hotel ahead of each tour. Alongside the radios, Vox supplied various accessories in the required quantities, ensuring that every aspect of the audio experience was covered. The Vox radios offered crystal-clear sound quality without interference, enabling Shorex Australia's guides to deliver exclusive content and rich commentary effortlessly. Guests benefited from perfect audio both on and off the coach, enhancing their engagement and enjoyment of the tours. By equipping their guides with advanced radio technology, Shorex Australia significantly increased the package value of their excursions. The added value service of providing uninterrupted, high-quality audio elevated the guest experience, setting them apart from competitors. Cruise company partners recognized the improved satisfaction among their guests, strengthening their relationship with Shorex Australia. Vox Group's flexible rental solution also provided a cost-effective approach, allowing Shorex Australia to access top-tier equipment without the burden of large capital investment. At the end of each month, Vox invoiced them for the radios used, offering transparency and ease in financial planning. Through this partnership, Shorex Australia's guides are now fully equipped to deliver captivating tours with seamless communication. The collaboration with Vox Group not only enhanced the quality of their services but also reinforced their commitment to providing exceptional experiences to cruise guests exploring Australia's iconic attractions.
The Result
With guides speaking into a Vox transmitter pre-set to its own unique frequency, voice commentary was clearly heard by passengers within a 200-metre radius, allowing each tour to flow in a fluid motion and removing the need for the guides to raise their voice. Princess Cruises and their passengers were highly satisfied with their Kirkwall experience. With this increase in customer satisfaction Prince Cruises decided to include Vox Tour Guide Systems in their 2018 UK programme. European Cruise Service now have included the Vox Tour Guide System as an inexpensive, added-value option to complement any future client shore excursion programmes.
