BLB Cruises & Shorex: Elevating French Wine Region Excursions with Vox Group’s Advanced VDR Digital Radios

Opportunity/Context

BLB Cruises & Shorex welcomes cruise ships into northwestern French ports, offering services tailored to the desires of cruise guests and the high standards of prestigious sea liner companies. Aiming to upgrade their excursions to Bordeaux and the wine regions of the Dordogne, they sought a reliable radio solution to enhance communication between guides and guests. The goal was to provide clear, uninterrupted commentary for their visitors, enriching their experience with detailed insights into the region's history and culture—both on and off the coach.

Solution/Outcome

Vox Group collaborated with BLB Cruises & Shorex to identify the optimal radio guides and accessories that met their specific needs. Supplying the latest VDR digital radios in the required quantities at the beginning of the season, Vox enabled BLB Cruises & Shorex to manage the radio guides independently. The cutting-edge VDR digital radios allowed them to handle thousands of visitors in multiple groups simultaneously without interference or technical complications. Guests enjoyed perfect sound quality every step of the way, enhancing their engagement and enjoyment of the excursions. This added value service increased the package value by providing an exclusive experience that set BLB Cruises & Shorex apart from competitors. The seamless communication and high-quality audio ensured that guests never missed important information, deepening their connection to the destinations visited. At the end of each month, Vox Group invoiced BLB Cruises & Shorex for the radios used, offering a flexible and cost-effective solution. This partnership not only improved customer satisfaction but also streamlined operations, allowing BLB Cruises & Shorex to focus on delivering exceptional excursions in France's renowned wine regions.

The Result

With guides speaking into a Vox transmitter pre-set to its own unique frequency, voice commentary was clearly heard by passengers within a 200-metre radius, allowing each tour to flow in a fluid motion and removing the need for the guides to raise their voice. Princess Cruises and their passengers were highly satisfied with their Kirkwall experience. With this increase in customer satisfaction Prince Cruises decided to include Vox Tour Guide Systems in their 2018 UK programme. European Cruise Service now have included the Vox Tour Guide System as an inexpensive, added-value option to complement any future client shore excursion programmes.

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