Image courtesy of City Wonders
Opportunity/Context
City Wonders, a prominent international provider of high-quality live-guided tours, sought to expand their tour offerings and deliver added value to their customers. They aimed to enrich their existing itineraries with more engaging content and additional services to elevate the overall experience. The challenge was to increase customer engagement while gaining deeper insights through data tracking on how customers spend their free time during tours.
Solution/Outcome
Vox collaborated with City Wonders to develop innovative "ticket entrance + self-guided audio tours" packages and supplementary itineraries. These solutions added significant value to the existing tour offerings by allowing travellers to enjoy more flexible and immersive experiences. The introduction of these packages not only enhanced customer engagement but also enabled City Wonders to track valuable data on customer behaviour during their free time. This partnership allowed City Wonders to expand their inventory and reinforce their dedication to providing exceptional tour experiences.
The Result
With guides speaking into a Vox transmitter pre-set to its own unique frequency, voice commentary was clearly heard by passengers within a 200-metre radius, allowing each tour to flow in a fluid motion and removing the need for the guides to raise their voice. Princess Cruises and their passengers were highly satisfied with their Kirkwall experience. With this increase in customer satisfaction Prince Cruises decided to include Vox Tour Guide Systems in their 2018 UK programme. European Cruise Service now have included the Vox Tour Guide System as an inexpensive, added-value option to complement any future client shore excursion programmes.
