Opportunity/Context
TUI UK River Cruises offers adults-only voyages that seamlessly blend standout service with culture-packed excursions, nightly entertainment, and a choice of exquisite restaurants and lounges. With a maximum of 155 guests onboard their intimate ships, they ensure ample personal space and a relaxed atmosphere for every traveler. Committed to delivering the best service and enhancing customer engagement, TUI sought to elevate their sightseeing experiences. They wanted to provide their guests with the most advanced group guiding equipment in Europe, allowing for more flexible and enriching tours without the need for guests to cluster around guides—thereby adding significant added value to their cruise packages.
Solution/Outcome
Vox Group partnered with TUI UK River Cruises to introduce them to the latest Vox VDR digital radio guiding systems. Recognizing TUI's dedication to offering unparalleled guest experiences, Vox provided comprehensive training to their teams, ensuring seamless integration and management of the equipment on a seasonal rental basis. Now, Vox VDR systems are stocked across TUI's three European river ships. During excursions and guided visits, TUI's expert guides utilize these cutting-edge radios to deliver crystal-clear commentary, enriching the storytelling and immersing guests in the cultural and historical tapestry of each destination. The advanced technology allows guests the freedom to explore at their own pace within the group, without feeling tethered to the guide's immediate vicinity. This flexibility significantly enhances customer engagement, as guests can absorb sights and information more comfortably and personally. The introduction of Vox's VDR radios has added substantial added value to TUI's excursions. Guests enjoy a more personalized and best-in-class service experience, feeling both informed and cared for throughout their journey. The ease of communication and superior sound quality have set a new standard for river cruise excursions, distinguishing TUI in a competitive market. By embracing Vox Group's innovative solutions, TUI UK River Cruises has not only amplified the quality of their guest experiences but also reinforced their reputation for excellence. This collaboration exemplifies how integrating advanced technology can transform traditional tours into unforgettable adventures, ensuring guests return home with cherished memories and a deeper connection to the places they've explored.
The Result
With guides speaking into a Vox transmitter pre-set to its own unique frequency, voice commentary was clearly heard by passengers within a 200-metre radius, allowing each tour to flow in a fluid motion and removing the need for the guides to raise their voice. Princess Cruises and their passengers were highly satisfied with their Kirkwall experience. With this increase in customer satisfaction Prince Cruises decided to include Vox Tour Guide Systems in their 2018 UK programme. European Cruise Service now have included the Vox Tour Guide System as an inexpensive, added-value option to complement any future client shore excursion programmes.
