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Explore on their own, in their own language

No group, no guide required: visitors explore on their own, from a single site to an entire city.

A smiling woman in a yellow raincoat listens with earphones while looking at her smartphone

Whether it's one museum or an entire city, visitors explore independently, in their own language, offline if needed.

Two products, one idea: let people discover a place without a guide, without losing the story.

Three smartphones showing the POPGuide app: a tour cover, an audio stop and a map POPGuide Two smartphones showing a Destination Pass and its city map Destination Passes

Destination Passes

Visitors see more. Cities see where they go.

Destination Pass puts booking, tickets, transport and self-guided tours on the visitor's phone, all in one place and working offline too. It's built for DMOs and city partners welcoming independent travellers and city breaks.

Format
100% digital, paper-free
Languages
Multilingual content
Navigation
GPS, online and offline
Data
Visitor heatmaps, real-time reports
A visitor wearing headphones inside a hall with chandeliers

One digital pass for the whole city.

For visitors, the whole trip sits on one phone: passes, tickets, transport and tours, in their own language, with nothing to print or lose. For destinations, that means no paper to produce or distribute, and updates that reach every visitor in real time. Start with a core pass, then add transport, guided tours or loyalty programmes as you grow.

Hand pulling a smartphone with the YesMilano city pass out of a jacket pocket

YesMilano Pass

Milan's official city pass, built by Vox with Milano&Partners and launched in October 2023.

One pass covers attractions, public transport and experiences, with savings of up to 70% at participating venues.

Since launch, visitors have come in greater numbers and stayed longer.

Smartphone showing a 3-day Rimini Pass on a beige jacket

Rimini Pass

Rimini's official city pass, run by Vox with the local tourism authority.

Available in 1, 3 or 7-day bundles, it opens 30+ points of interest with audio guides, public transport and discounts, from the Fellini Museum to Mirabilandia.

Three young travellers look at their phones in a city park

What your destination gets

No printed tickets or vouchers to manage, and more visits to attractions, restaurants and shops across the city.

Visitors get dedicated help, and you get a partner that runs the pass with you, from the first design to daily operations.

Milan and Rimini already run on it.
Which destination is next?

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Tell us where you operate, how big your groups are, which languages.
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Need help?

Fill out the form below and we’ll come back to you as soon as possible.

Vox needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.